Black and white, color, and hand-painted film battle for your ‘applause’ in Lady Gaga’s latest video

19 Aug

Even though the single for “Applause” managed to leak a few days too early, Lady Gaga waited until today, the planned release  date, to debut her video for the first single off of her upcoming album ARTPOP.  The singer hasn’t been heard from since she was forced to cancel her Born This Way tour earlier this year due to a hip injury.

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Directed by Dutch photographers Inez van Lamsweerde & Vinoodh Matadin, “Applause” is a battle between black and white, color and hand-painted film for the applause. Gaga told Lara Spencer  that the different looks featured in the video represented different parts of her. The clown face with smeared colorful makeup we’ve seen circulating for the past few weeks? An ode to the jester who works for your applause.

Missed the premiere in Times Square this morning? Check out the video below courtesy of VEVO. Lady Gaga will perform the single live for the first time this Sunday when she opens the MTV Video Music Awards.  Applause is available for download on iTunes today, ARTPOP will be released on November 11, and is available for pre-order now.

 

 

 

 

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3 Responses to “Black and white, color, and hand-painted film battle for your ‘applause’ in Lady Gaga’s latest video”

Trackbacks/Pingbacks

  1. Lady Gaga debuts toned down look on GMA – do we love it? | Living Fiesta - August 20, 2013

    […] Gaga appeared on Good Morning America yesterday to debut her video for “Applause”, the first single from her upcoming album ARTPOP. What did Gaga wear for her big return? Space […]

  2. Best (and worst) parts of the 2013 MTV VMAs | Living Fiesta - August 26, 2013

    […] Gaga kicked off the show with her first ever live performance of “Applause”. Forget mid-show costume changes, Gaga changed looks FOUR TIMES during this single performance, […]

  3. 6 beauty moments from the 2013 VMAs worth talking about | Living Fiesta - August 26, 2013

    […] Lady Gaga‘s several month hiatus from the spotlight was her relatively normal appearance when debuting her video on Good Morning America one week ago. Last night she started her “Applause” performance […]

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